Copywriting and Sales Strategy for Interior Designers and Product Creators
Expand Your Reach, Deepen Your Connection and Position Your Brand as the ONLY Choice for Your Ideal Client
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Services
Beautiful images deserve beautiful words. I help you tell your story, differentiate your brand and keep your business top of mind
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About Me
With two decades of industry experience, I’ll create a sales and marketing strategy that helps you to scale and future-proof your business
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Contact
Create a brand voice that speaks to your ideal client, builds a relationship way before working with you and sets you apart from your competition.
Connect with Your Ideal Audience: Let Copywriting Tell Your Story
As an Interior designer, you know your work speaks for itself.
But in today's digital world, it takes more than beautiful visuals to capture the attention of your ideal client and differentiate yourself from your competitors.
It’s words that have the power to truly transform your business.
But when you’re designing luxury homes and running a business at the same time, it can be challenging – there are a lot of balls to juggle.
With multiple projects to run, all at different stages of the design process, it's almost impossible to keep on top of content creation, marketing or any other aspect of your business not related to design.
But if you’re looking to build brand awareness, increase your sales or gain a deeper connection, copywriting will help your design business to stand out in a crowded marketplace, attract your ideal client and leave your audience wanting more.
Master the Art of Self Promotion
Maintaining a showstopping Instagram account is one thing, but finding the time to strategise, plan and execute a sales and marketing strategy - consistently, is practically impossible.
You’ve built your business and survived those early days of anxiety-filled, emotional highs and lows.
You’ve had your fair share of stolen evenings and weekends.
You’re at the stage where you want to take your business to the next level - but without sacrificing your sanity.
And you can.
With the right strategy and a deeply invested partner, you can take your sales and marketing approach from scattered to consistent and attract the EXACT type of client and project that you love.
Because even for an expert juggler - it can take a village.
Working side-by-side, I help you to capture the attention of your ideal client with engaging brand content that reflects you in every way
Beautiful Images Alone do not Sell - Words do.
In such a visual industry, it’s easy to rely on the aesthetics of your work but interior design tells a story and carefully chosen words invite your audience into that story - creating an emotional connection with your designs and communicating the value of your services.
But just like interior design, it’s as much of a science as it is an art.
SEO-optimised web copy and blog posts will improve your SEO, drive traffic to your site and help your brand gain exposure for years to come.
Communicating value and sharing expertise instils trust in your human visitors which in turn helps your site gain momentum and become an authority from Google's perspective - meaning you get a significant return on your investment over time.
Email Marketing is by far the most lucrative marketing channel you can use.
And If you're not making meaningful efforts to consistently grow your email list, then you’re missing out on a big opportunity for growth.
For Interior designers, when it comes to your sales strategy, email is the Batman to Instagrams Robin…
…BUT… the two work together in perfect synergy and by leveraging both, you have a powerful combination.
Instagram attracts, builds and nurtures your following. With email, engagement goes beyond the superficial and gets personal, giving you a highly personalised reach - at scale.
If you have plans to scale now or in the future with a new service, product, or design course, you have an engaged audience who wants to buy whatever it is you’re selling because they know you, like you and trust you.
Hello. I'm Tara. Interior Design Copywriter and Sales and Marketing Strategist.
You need a writer who understands the unique needs of your industry and who will write copy that resonates with your ideal clients.
Someone who can understand your business, step into your shoes and articulate your brand in a way that's authentically you. Someone you can trust to support you whilst you concentrate on the other aspects of your business demanding your attention.
I have worked within the construction industry for over 20 years promoting luxury products into the private client and developer market as well as the architecture and design industry. I have a great understanding of your industry, your clients and more than likely, your competitors too.
You need someone to advocate for you, the way you do for your clients. I would love to help you.
Every designer around you is posting beautiful images but social media is just one piece of the marketing puzzle.
Packages Perfectly Suited to Your Needs
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The Email Package
£900 (one-off package)
Building and growing your email list is the most profitable asset your business could have with a direct correlation between list growth and revenue.
Cultivating an email list is one of the best ways to create a deeper connection with your audience - a fan base which paves the way for future business growth
By engaging with your list weekly and offering immense value, your subscribers are eager to buy when you’re ready to sell because they trust you.
One Lead Magnet | One Email Capture Landing Page | One Opt-In Web Page Pop Up | Five x Welcome Email Series
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The SEO Package
£1150 (per month)
If you’re dreaming of increasing your online reach and putting your site on the map, SEO-optimised blog posts are exactly what you need.
As an interior designer, you have a wealth of design expertise to share and blog posts are one of the most impactful tools for getting discovered online.
With the right strategic keywords and a consistent strategy, you’ll gain organic traffic, increase visibility and cement your position as an authority in your field.
One SEO-Optimised Pillar Blog | Three SEO-Optimised Blogs | Four Engaging Newsletters | Eight Pinterest Posts
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The Virtual Assistant Package
£25 (per hour)
Dreaming of taking the next step forward in your business and upping your marketing game but are swamped with the heavy weight of administration?
Desperate to offload those mundane tasks you can never face doing? Craving time to work on your business rather than in it?
I can help you save time, save money and perhaps most importantly, save your sanity. Just imagine how different your day-to-day life could look like with:
Social Media Management | Supplier Liaison | Research | Client Outreach | Invoicing and Financial Admin
Bespoke Packages Available
A la Carte Services
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Website Copywriting
Starting at £1200
The first thing someone will do when they are introduced to your brand is to find your website so it must create that first impression you want to portray. As the window to your brand, compelling, well-researched copy is crucial for turning visitors into clients and driving the right traffic to your website. It’s also your valuable marketing tool.
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Case Studies
Starting at £175
Let your existing clients sell to your future clients with compelling case studies showing your ideal client exactly what you do. If you don’t show them, how will they know what problems you solve and how you solve them? Case Studies are a memorable way to demonstrate your expertise, gain trust and instil confidence.
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Blog Posts & Articles
Starting at £145
Your history, your style, your point of view. You have built a successful business so your lens on the world is worth looking through. Thoughtful and compelling articles will make people remember your brand when you are not in front of them. Blog posts are designed to inform and educate and are perfect for SEO purposes in driving the right visitors to your website.
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Email Marketing
Starting at £75
If you're not making meaningful efforts to consistently grow your email list, then you’re missing out on a big opportunity for growth. With email, engagement goes beyond the superficial and becomes personal which creates a positive customer journey from the moment your prospective client signs up with you. Email has long been and still is the highest ROI marketing tool there is.
Brochures, Product Descriptions, Sales Pages & Landing Pages priced on a case by case basis
Portfolio
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"What is" Blog Post
How many times a day do you find yourself typing “what is…..” into google? This type of post gives you an opportunity to answer questions directly related to your product or service. Inform and educate whilst driving traffic to your site - all of which help to position you as the expert.
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"How To" Blog Post
A “How To” blog post is a perfect opportunity for your company to position itself as customer-focused and helpful. Outlining an approach to fixing a problem or addressing a need without asking for anything in return helps to make your brand synonymous with trust.
The Process
Discovery
Every single piece of copy has a purpose, an objective and is part of a much bigger picture -with each piece linking to the next. So we start by strategizing to get you from where you are now to where you want to be.
We’ll discuss your business goals and aspirations, your positioning and your offering. At this point, you may not know what copy you will need, so I will create a bespoke proposal based on your exact needs.
Research
Copy that speaks to everyone, speaks to no one so the research phase is the most crucial part, particularly when developing your customer avatar. I’ll carry out competitor research, voice of customer and client surveys.
I’ll dig deep into your ideal client and develop your client avatar to uncover their goals and values, challenges and pain points and objections and barriers - all of which determine how your copy is created
Writing and Editing
Then it’s over to me to create your copy with two rounds of revisions included to achieve your perfected final draft. For packaged services, I’ll also issue a quarterly content calender and copy delivery schedule.
Every piece of copy includes: Click Worthy Titles and Headlines | Formatting for Easy Reading | SEO (if applicable) | CTAs to drive action.
Reach out.
Want to learn more about how copywriting WILL elevate your business?
Complete the enquiry form or email me directly at tara@taragrantstudios.co.uk. I will contact you within 24 hours to arrange your complimentary consultation call.
A small change in direction can have a big impact.
Choosing to work with me means having an extension of your team. I am deeply invested in growing your brand, telling your story, and ultimately, helping you to achieve more sales.
LET’S GET STARTED
Book an appointment.
It’s time for someone to help you achieve your goals and tell the world who you are. I would love to hear from you.
A 15-30-minute call is a perfect starting point.
Alternatively, if you would prefer, please contact me directly by email: tara@taragrantstudios.co.uk.